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6 beauty trends that will define the next 12 months…

6 beauty trends that will define the next 12 months…

1. Brands are building "hero products" instead of endless ranges ⭐⭐⭐⭐⭐ This is one of…
4 min Read More
Consumers Cannot Feel Your Formulation Through a Screen. They Can Only Feel Your Brand.

Consumers Cannot Feel Your Formulation Through a Screen. They Can Only Feel Your Brand.

Most beauty foundersspend an extraordinary amount of time perfecting their products, and rightly so. Formulations…
6 min Read More
The brands building cult followings aren’t always launching more products. They’re making fewer products impossible to forget.

The brands building cult followings aren’t always launching more products. They’re making fewer products impossible to forget.

Rather than talking about "launching more," this article shifts the conversation to brand discipline. For…
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Is influencer marketing dead?☠️

Is influencer marketing dead?☠️

I love this topic because the answer isn't "yes" or "no." The answer is: Influencer…
5 min Read More
You don’t need a full brand strategy before you launch. But you do need these five things, or you’ll be paying to fix them in six months.

You don’t need a full brand strategy before you launch. But you do need these five things, or you’ll be paying to fix them in six months.

A lot of branding articles make founders think they need a £10,000 brand strategy before…
3 min Read More
Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

After working with over 100 beauty founders, redesigning brands, launching beauty e-commerce stores and watching…
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Why Minimal Luxury is Defining the Beauty Industry

Why Minimal Luxury is Defining the Beauty Industry

Why are so many beauty brands stripping things back? For years, the industry celebrated excess.…
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The New Rules of Beauty Marketing

The New Rules of Beauty Marketing

The way customers discover brands has changed. The way people build trust has changed. The…
6 min Read More
Beauty Trends Taking Over This Month

Beauty Trends Taking Over This Month

The beauty industry moves fast. One minute everyone's talking about glass skin, the next it's…
4 min Read More
The Brands That Will Win in 2026 Won’t Be the Loudest. They’ll Be the Most Magnetic.

The Brands That Will Win in 2026 Won’t Be the Loudest. They’ll Be the Most Magnetic.

We’re entering a new era of branding. An era where attention is short, options are…
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