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shaping the industry

The Beauty of Marketing is more than a creative agency.

We exist to elevate the standards of beauty e-commerce by building brands that are not only visually exceptional but commercially successful. Our work sits at the intersection of design, data, and digital strategy, and everything we create is grounded in deep industry understanding.

We do not follow trends. We help shape them.

From product launches to full-scale brand transformations, our clients rely on us to bring clarity, creative direction, and commercial intelligence to every stage of growth.

We have helped ambitious founders grow from idea to industry presence. And we are just getting started.

If you are building a beauty brand that demands more than surface-level design, you are in the right place. We are here to set new standards and take you with us.

company culture

Excellence in execution:
Nothing leaves our studio unless it is refined, intentional, and aligned with your brand’s long-term vision.

High-performance creativity:
Design that converts, content that communicates, and systems that support sustainable growth.

Intelligent brand building:
We build digital infrastructures that enable consistency, scalability, and long-term impact.

Our founder

Jasmine is the founder and director of The Beauty of Marketing. With a background in branding, digital marketing, and e-commerce, she combines creative direction with commercial strategy to help beauty founders build businesses that are both visually exceptional and revenue-generating.

From luxury skincare startups to fast-growth haircare brands, Jasmine has supported beauty founders through every stage of growth, from concept development and visual identity, to product launches and full-scale e-commerce systems.

Her mission is to raise the standard of beauty marketing by delivering strategy-first, design-led solutions that result in measurable brand growth. Under her leadership, The Beauty of Marketing has become known for its ability to combine visual excellence with performance marketing, operational infrastructure, and long-term brand vision.

what our clients say

Callum Townsend

Curly Hair Specialist

“From the consultation to the final product. Every part of this journey has been incredible.”

Beven Sangi

Celebrity esthetician

“I can’t even begin to say what a lovely experience it was to work with Jasmine.”

Lauren Parchment

braid salon owner

“I’d 1000% recommend The Beauty of Marketing to braiders and beauty business owners like myself.”

Lana Kerr

Skincare founder

“Absolutely love Jasmine! Her agency is on top of current trends and she is very creative!”

Brittany Brown

project beauty expo

“Jasmine is absolutely amazing! It was a pleasure collaborating with her, and I couldn’t be happier with the outcome.”

Olivia Chinnock

Brow & SPMU Artist

“Just what I needed to take my brand to the next level! Highly recommend The Beauty of Marketing.”

Angelique Swann

esthetician

“Working with Jasmine was top-notch! She definitely knows what works in the beauty industry, and she captured my vision perfectly.”

Lisa Kavanagh

Aesthetician

“She just gets it! You can tell she truly cares about her work and her clients. Couldn’t recommend The Beauty of Marketing Agency enough!”

beauty marketing insider

Welcome to Beauty Marketing Insider, exclusive news unravelling the ins and outs of beauty marketing.

We're Helping Dr OBT Launch New Skincare Line, As The Rise of Doctor-Led Beauty Increases

By Jasmine Griffin

We’re proud to be working with Dr. OBT, a globally renowned plastic surgeon, to launch his brand-new skincare line: Dr OBT Skin Care, a brand rooted in science, performance, and years of skin expertise.

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Why 'Purpose-Led' Beauty Brands Are Winning in 2025

By Jasmine Griffin

In a crowded beauty industry where new brands are born every day, purpose is no longer a “nice to have.” It’s a non-negotiable. Consumers are voting with their wallets, and they’re choosing brands that stand for something.

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From Founder to Front Row: How to Become the Face of Your Brand

By Jasmine Griffin

People don’t just buy products anymore; they buy people, purpose, and presence. Showing your face, sharing your journey, and letting people into the why behind your brand makes you unforgettable. It makes you relatable. It makes you trustworthy.

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Salons Can Now Make More MONEY Using AI, Thanks to Black Female Tech Founder

By Jasmine Griffin

Can you imagine a world where where AI handles customer retention, profitability, business growth, and even personalized recommendations, giving beauty professionals more time to focus what they do best, all whilst maximizing their revenue? Well, Chrystal Graves is bringing this vision to life with LiQUiD: a global beauty technology platform built exclusively for hair salon owners and hairstylists.

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Your Website Should Be Selling Whilst You're Sleeping

By Jasmine Griffin

If your website isn’t bringing in leads, collecting bookings, or generating sales while you’re offline, it’s not doing its job. It should be your hardest-working team member, showing up 24/7, never asking for a day off, and always delivering the best version of your brand.

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What’s Next in Beauty? 10 Beauty Trends Set to Dominate in 2025

By Jasmine Griffin

The beauty industry is constantly evolving, responding to shifts in consumer behaviour, cultural movements, and technological advancements. As we step into 2025, the future of beauty looks brighter and bolder than ever, with trends reshaping how we think about skincare, makeup, and self-expression. Here’s a deep dive into the 10 beauty trends poised to dominate this year.

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The Essential Guide to Beauty Marketing in 2025

By Jasmine Griffin

In an era where beauty trends shift at lightning speed, effective marketing strategies have become crucial for brands aiming to thrive in the competitive beauty industry. As the founder of The Beauty of Marketing, I have spent years navigating this vibrant landscape, helping beauty brands connect with their audiences and achieve steady growth. In this guide, I’ll share insights and strategies that can unlock success for beauty brands today.

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How Kim K Keeps Up With Her Audience: From Contour Kits to Shapewear

By Jasmine Griffin

When Kim first launched KKW Beauty, her audience were much younger, obsessed with the Instagram-perfect, sculpted makeup look. Her contour kits flew off the shelves because they aligned perfectly with the beauty trends of that time. But Kim knew something crucial: audiences mature, trends change, and brands must evolve.

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5 Marketing Rules in My Book Every Beauty Founder MUST Know

By Jasmine Griffin

The beauty industry is one of the most competitive markets in the world, and standing out requires more than just a good product. In my book, The Beauty of Marketing: How to Grow Any Beauty Brand Into a Global Sensation, I share the essential marketing strategies every beauty founder needs to master. Here are five unmissable rules from the book that can transform your brand into a household name:

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