The Beauty Blueprint: A Step-by-Step Workbook to Build, Launch and Grow a Beauty Brand (Pre-order)

For Founders Ready to Build a Brand, Not Just a Business

This is the ultimate guided workbook for beauty founders who are serious about building a standout brand. Whether you’re just getting started or you’re ready to refine your brand strategy, this blueprint walks you through the foundational steps to creating a brand that connects, converts, and scales.

Inside, you’ll find thought-provoking prompts, practical exercises, and insider guidance from beauty marketing expert Jasmine Griffin to help you:

• Define your brand purpose, values & unique voice

• Identify your niche and target audience

• Craft your brand story & messaging

• Map out your hero products & content strategy

• Create a blueprint that aligns your vision with real-world growth

This workbook is designed to help beauty founders gain clarity, confidence, and direction; so you can stop second-guessing and start showing up like the beauty CEO you are.

Available now to pre-order.