If your website isn’t bringing in leads, collecting bookings, or generating sales while you’re offline, it’s not doing its job. It should be your hardest-working team member, showing up 24/7, never asking for a day off, and always delivering the best version of your brand.

People don’t just buy products anymore; they buy people, purpose, and presence. Showing your face, sharing your journey, and letting people into the why behind your brand makes you unforgettable. It makes you relatable. It makes you trustworthy.

Can you imagine a world where where AI handles customer retention, profitability, business growth, and even personalized recommendations, giving beauty professionals more time to focus what they do best, all whilst maximizing their revenue? Well, Chrystal Graves is bringing this vision to life with LiQUiD: a global beauty technology platform built exclusively for hair salon owners and hairstylists.

The beauty industry is constantly evolving, responding to shifts in consumer behaviour, cultural movements, and technological advancements. As we step into 2025, the future of beauty looks brighter and bolder than ever, with trends reshaping how we think about skincare, makeup, and self-expression. Here’s a deep dive into the 10 beauty trends poised to dominate this year.

In an era where beauty trends shift at lightning speed, effective marketing strategies have become crucial for brands aiming to thrive in the competitive beauty industry. As the founder of The Beauty of Marketing, I have spent years navigating this vibrant landscape, helping beauty brands connect with their audiences and achieve steady growth. In this guide, I’ll share insights and strategies that can unlock success for beauty brands today.

When Kim first launched KKW Beauty, her audience were much younger, obsessed with the Instagram-perfect, sculpted makeup look. Her contour kits flew off the shelves because they aligned perfectly with the beauty trends of that time. But Kim knew something crucial: audiences mature, trends change, and brands must evolve.

If your beauty brand isn’t growing as fast as you’d like, it’s not because your products aren’t great, it’s because your branding, marketing, and digital strategy need refining. Here are the five biggest reasons beauty brands struggle to scale and, most importantly, how to fix them.

The beauty industry is one of the most competitive markets in the world, and standing out requires more than just a good product. In my book, The Beauty of Marketing: How to Grow Any Beauty Brand Into a Global Sensation, I share the essential marketing strategies every beauty founder needs to master. Here are five unmissable rules from the book that can transform your brand into a household name: