beauty marketing insider
new Partnership with Deranika Skincare: Bringing African Beauty to the UK
We’re thrilled to announce my latest collaboration with Deranika Skincare, a new UK-based beauty destination offering consumers a chance to explore some of Africa’s best-kept beauty secrets. Founded by sisters Anita and Sandra, Deranika Skincare is on a mission to showcase the finest African beauty products, and I’m honored to be a part of their journey.
When Anita and Sandra approached me for help with their brand strategy and social media marketing, I was instantly inspired by their passion and vision. These two sisters are not only introducing the UK to incredible African beauty brands, but they’re also championing representation and diversity in the beauty space. I couldn’t be more excited to help them take their vision to the next level!
Together, we’re going to elevate Deranika Skincare’s brand and online presence to ensure these amazing African products get the recognition they deserve. Here’s what we’ll be doing to help them grow:
Improving the e-commerce shopping experience: To boost sales and increase conversion rates, we’ll optimize their online store, making it easy and enjoyable for customers to discover and purchase products.
Building a strong community and fanbase: Community is key, especially in the beauty world. We’ll focus on cultivating a loyal fanbase that feels personally connected to Deranika’s mission and products.
Creating a dynamic content strategy: We’re developing a content plan that includes working with top-tier Black UGC (User Generated Content) beauty creators to showcase authentic, relatable beauty experiences.
Setting up email marketing flows: From welcome emails to product launches and exclusive offers, we’ll design email marketing campaigns that keep customers engaged and excited about what’s coming next.
Crafting an organic and paid social media strategy: With a budget-friendly approach, we’ll implement both organic and paid social media campaigns to increase brand awareness and drive sales.
This partnership is a celebration of African beauty, and we’re incredibly excited to help Deranika Skincare reach new heights. The world is ready to discover the magic of these products, and we can’t wait to see where this journey takes us.
Stay tuned for exciting updates as we bring this incredible brand to life!
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