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A Global Leading Beauty Marketing Agency

We are a globally-recognised beauty marketing agency based in London, specialising in brand identity, web development, creative strategy, and business growth for ambitous beauty brands worldwide.

What We DoBook a Consultation
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Orical Skincare

Photoshoot, E-commerce Website Development

Beauty MDX

Photoshoot

This is Beauty

(Project Under Construction)

Lumisque Skincare

Photoshoot

How We Helped Aesthetician and Skincare Founder, Lisa, with Her Rebrand

Lisa, the founder of LK Deluxe Aesthetics, needed a complete rebrand to elevate her business and reflect her expertise in aesthetics and skincare. She wanted a new brand identity, an elegant website, and a refreshed social media presence to attract high-end clients and grow her business.

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We Built NEW Black Owned Luxury Beauty Marketplace, Lushness.com

Lushness.com, a Black-owned luxury beauty marketplace, was created to bring high-end, curated beauty products to a discerning audience. The brand needed a compelling identity, seamless e-commerce experience, and strategic messaging to position itself as a go-to destination for luxury beauty lovers.

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We Helped Launch New Ayurvedic NYC Beauty Brand SONELA

SONELA Beauty, a brand rooted in Ayurveda and Adaptogenic herbs, needed a strong digital presence to connect with its audience, educate customers on its unique formulations. The brand sought a comprehensive social media and digital marketing strategy to position itself as a premium, wellness-driven beauty brand.

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We Helped Aussie Brand, The Guideliner, Take Centre Stage

The Guideliner, an Australian beauty brand, needed a visually compelling online presence to showcase its innovative beauty tools and attract a global audience. The brand sought a sleek, high-converting website and a professional photoshoot to elevate its positioning in the competitive beauty industry.

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We Launched New UK CBD-Powered Skincare Brand, ORICAL

Orical Skincare, a science-backed skincare brand, needed a cohesive brand presence that reflected its clinical expertise and luxurious formulations. The brand sought a complete digital transformation, from stunning visuals to strategic messaging, to attract high-end skincare consumers and increase online sales.

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Need help growing your brand?

We’d love to assist you. Whether you’re launching, scaling, or rebranding, we’re here to elevate your beauty business with strategic branding, high-end web development, creative direction, consultancy, and photoshoots that drive real results.

📌 Let’s create something iconic. Ready to transform your brand? Get in touch today.

Book a Consultation
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We partner with the disruptors, the trendsetters, and the beauty businesses shaping the future.

From luxury skincare innovators reshaping clean beauty to bold startups disrupting haircare and cosmetics, our clients aren’t just part of the industry, they’re setting the new standard. Join the movement with us. 

Our Services

We help beauty brands stand out, scale, and sell with a powerful mix of branding, web development, creative direction, and digital marketing. Our services are designed to transform, elevate and conquer long-term growth within the beauty sector.

Web Development
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High-converting websites tailored for beauty brands

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E-commerce stores for brands, and appointment systems for salons

Photoshoots
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Creative product styling & photography

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High-impact campaign shoots

Brand Strategy
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Strategic brand positioning & messaging

$

Visual & verbal identity development

Digital Marketing
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Data-driven paid ads & social campaigns

$

Email marketing & automation

Calendar Now Open for March Projects—limited spots available!

Our Partners

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Jasmine Griffin

Founder / CEO

As Founder & CEO of The Beauty of Marketing, Jasmine helps beauty brands grow globally. With a passion for brand building, web experiences, and content marketing, she transforms beauty businesses into industry leaders.

Her marketing career began on the UK Government campaigns team, later working on high-impact NHS campaigns, refining her expertise in strategic communication and large-scale brand positioning.

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Papis Camara

Strategic Brand Advisor

With 17+ years of experience in the beauty industry, Papis has worked with some of the world’s most renowned beauty brands, retailers, and startups.

He’s spent over a decade in leadership at L’Oréal, where he played a key role in driving business growth and operational success. His expertise spans Europe, the USA, and Africa, giving him a truly global perspective on brand development, omnichannel strategy, and market expansion.

Book Your Project

"From the consultation to the final product. Every part of this journey has been incredible. Jasmine has been one of the kindest and hardest working people."

 

– Callum, Curly Hair Specialist

“Highly recommend Jasmine - she is highly skilled in the sector, and makes a considerable effort in making sure our website succeeds to our firm's expectations. Not only is she easy to work with, she is extremely driven and is a great attribute to any team”

 

– Aaron, Phenix Salon Suites UK

“Working with Jasmine was top-notch! She definitely knows what works in the beauty industry, and she captured my vision perfectly. Looking forward to our next project! Working with Jasmine was top-notch!”

 

– Angelique Swann, Esthetician

“Jasmine was extremely helpful from start to finish of the website process. I’d 100% recommend The Beauty of Marketing to braiders and beauty business owners like myself. Investing in your website is so important for the growth of your business.”

 

– Lauren, MCR Braids

“I cannot recommend Jasmine enough. The website is beautiful, easy to navigate. Such a lovely girl to work with and couldn’t have asked for anything more. If you’re looking for someone who will be as passionate about your business as yourself, Jasmine is the girl for you.”

 

– Anna-Pearl, WingIt Lashes

“Jasmine of ‘The Beauty of Marketing’ delivers! Why go anywhere else?”

 

– Michele, Absolute Laser MD

“I can't even begin to say what a lovely experience it was to work with Jasmine. We met on Linked In. She was professional, personable, creative and patient with me while redesigning my website. I am so pleased with my new site. I highly recommend her and am looking forward to doing more business with her in the future.”

 

– Beven, Celebrity Facialist

“Jasmine really cares about the standard of work she produces and I couldn’t be happier with what she has done with my website, she really brought my vision to life and created a beautiful site! Thank you so much Jasmine!”

 

– Jennie, Hair Stylist

"Got what I had in mind for the design and nailed it with a stunning site that didn't need much tweaking after the initial round. It was a pleasure collaborating with her, and I couldn't be happier with the outcome!"

 

– Brittany, Project Beauty Expo

beauty marketing insider

Welcome to Beauty Marketing Insider, exclusive news unravelling the ins and outs of beauty marketing.

What’s Next in Beauty? 10 Beauty Trends Set to Dominate in 2025

By Jasmine Griffin

The beauty industry is constantly evolving, responding to shifts in consumer behaviour, cultural movements, and technological advancements. As we step into 2025, the future of beauty looks brighter and bolder than ever, with trends reshaping how we think about skincare, makeup, and self-expression. Here’s a deep dive into the 10 beauty trends poised to dominate this year.

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Salons Can Now Make More MONEY Using AI, Thanks to Black Female Tech Founder

By Jasmine Griffin

Can you imagine a world where where AI handles customer retention, profitability, business growth, and even personalized recommendations, giving beauty professionals more time to focus what they do best, all whilst maximizing their revenue? Well, Chrystal Graves is bringing this vision to life with LiQUiD: a global beauty technology platform built exclusively for hair salon owners and hairstylists.

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The Essential Guide to Beauty Marketing in 2025

By Jasmine Griffin

In an era where beauty trends shift at lightning speed, effective marketing strategies have become crucial for brands aiming to thrive in the competitive beauty industry. As the founder of The Beauty of Marketing, I have spent years navigating this vibrant landscape, helping beauty brands connect with their audiences and achieve steady growth. In this guide, I’ll share insights and strategies that can unlock success for beauty brands today.

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How Kim K Keeps Up With Her Audience: From Contour Kits to Shapewear

By Jasmine Griffin

When Kim first launched KKW Beauty, her audience were much younger, obsessed with the Instagram-perfect, sculpted makeup look. Her contour kits flew off the shelves because they aligned perfectly with the beauty trends of that time. But Kim knew something crucial: audiences mature, trends change, and brands must evolve.

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5 Marketing Rules in My Book Every Beauty Founder MUST Know

By Jasmine Griffin

The beauty industry is one of the most competitive markets in the world, and standing out requires more than just a good product. In my book, The Beauty of Marketing: How to Grow Any Beauty Brand Into a Global Sensation, I share the essential marketing strategies every beauty founder needs to master. Here are five unmissable rules from the book that can transform your brand into a household name:

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