beauty marketing is what we do
Every beauty brand has a unique story, and we’re here to tell yours.
the brand lab
Build your dream beauty brand
the web studio
We build gorgeous sites including e-commerce
the content studio
Content production from photography to UGC
the ad lab
Reach your audiences with the perfect ads
Showcase your brand with real, authentic content made with ♥ by our beauty creators.
Beauty marketing is what we do. So if you’ve been searching for a beauty marketing agency to work with your beauty brand, you’ve finally found one.
What do we believe in? The same as you, of course—that marketing should be beautiful. And just like a good lipstick, it should leave a long-lasting mark. And such like a good curl mousse, it should hold a lasting impression.
We don’t believe in cutting corners or missing the important things that make life beautiful, that make people turn heads and make them wanna click the ‘buy now’ button. We’re not a one-glove-fits-all agency, we’re a beauty marketing agency, dedicated to the beauty industry, working with beauty brands. So if you’ve been searching for your perfect shade, you’ve finally found it—here at The Beauty of Marketing. Because the beauty of marketing is that the sky is the limit, and we dream BIG—well beyond the clouds.
At The Beauty of Marketing, we’re not just marketers; we’re your partners in growth.
Book a call with us today to discuss your journey and see just how good we are.
Jasmine G.
founder of the beauty of marketing
online masterclass
breakthrough branding
Projects Executed with ♥ by our Team
lushness.com
Web Design
beauty mdx
Photography
co2lift
Photography, Social Media, Ads
jenniewithershair.com
Web Design
oricalskincare.com
Photography, Web Design, Social Media
hair king callum
Branding, Web Design
tan frenzy
Web Design, Photoshoot
Lumisque Skincare
Photography
Phenix Salon Suites
Web Design
"From the consultation to the final product. Every part of this journey has been incredible. Jasmine has been one of the kindest and hardest working people."
– Callum, Curly Hair Specialist
“Highly recommend Jasmine - she is highly skilled in the sector, and makes a considerable effort in making sure our website succeeds to our firm's expectations. Not only is she easy to work with, she is extremely driven and is a great attribute to any team”
– Aaron, Phenix Salon Suites UK
“Working with Jasmine was top-notch! She definitely knows what works in the beauty industry, and she captured my vision perfectly. Looking forward to our next project! Working with Jasmine was top-notch!”
– Angelique Swann, Esthetician
“Jasmine was extremely helpful from start to finish of the website process. I’d 100% recommend The Beauty of Marketing to braiders and beauty business owners like myself. Investing in your website is so important for the growth of your business.”
– Lauren, MCR Braids
“I cannot recommend Jasmine enough. The website is beautiful, easy to navigate. Such a lovely girl to work with and couldn’t have asked for anything more. If you’re looking for someone who will be as passionate about your business as yourself, Jasmine is the girl for you.”
– Anna-Pearl, WingIt Lashes
“Jasmine of ‘The Beauty of Marketing’ delivers! Why go anywhere else?”
– Michele, Absolute Laser MD
“I can't even begin to say what a lovely experience it was to work with Jasmine. We met on Linked In. She was professional, personable, creative and patient with me while redesigning my website. I am so pleased with my new site. I highly recommend her and am looking forward to doing more business with her in the future.”
– Beven, Celebrity Facialist
“Jasmine really cares about the standard of work she produces and I couldn’t be happier with what she has done with my website, she really brought my vision to life and created a beautiful site! Thank you so much Jasmine!”
– Jennie, Hair Stylist
"Got what I had in mind for the design and nailed it with a stunning site that didn't need much tweaking after the initial round. It was a pleasure collaborating with her, and I couldn't be happier with the outcome!"
– Brittany, Project Beauty Expo
new!
The Beauty of Marketing: How To Successfully Scale Any Beauty Brand Into A Global Sensation
In this read, beauty marketing expert and founder of The Beauty of Marketing, Jasmine Griffin, reveals the exact strategies that have taken brands like Kylie Cosmetics, Fenty Beauty, Glossier, and Huda Beauty from startups to industry powerhouses.
This book is your insider’s guide to launching, scaling, and nurturing a successful beauty brand in today’s fast-paced, media-obsessed world. Pre-order now and be among the first to gain exclusive insights!
beauty marketing insider
Welcome to Beauty Marketing Insider, exclusive news unravelling the ins and outs of beauty marketing.
The Beauty of Purpose: Defining Your Brand Mission
In today’s saturated beauty industry, the brands that stand out are those driven by a powerful purpose. It’s not just about selling a product—it’s about offering something that aligns with the values and desires of your audience…
Is Your Pricing a Marketing Tool? ABSOLUTELY!
Your pricing isn’t just a number; it’s a reflection of your brand’s worth. Where you sit in the market is largely defined by your pricing. Are you a mass-market, premium, or luxury brand? Well, your pricing sets the tone…
Your Christmas Marketing Guide: For Beauty Founders Looking to Increase Revenue During Gifting Season 🎁✨
The holiday season presents a golden opportunity for beauty brands to boost sales and engage with customers on a deeper level. With the right strategies, you can not only increase revenue but also build brand loyalty…
Tech Tycoons vs Beauty Founders: Rihanna & Selena Gomez Earn Billionaire Status as the Beauty Industry Becomes the New Economic Boom
Community is Cash: Why Building a Loyal Fan Base is Key to Growing Any Beauty Brand
Today’s beauty industry is somewhat different to 10+ years ago. As times change, so do people. And today, people crave connection more than ever…
We're excited to work with Deranika Skincare: Bringing African Beauty to the UK!
We’re thrilled to announce my latest collaboration with Deranika Skincare, a new UK-based beauty destination offering consumers a chance to explore some of Africa’s best-kept beauty secrets…
Spotted: Gossip Girl Star, Blake Lively, Launches NEW Haircare Brand That’s Making Waves
Blake Lively, the golden girl of Manhattan herself, is stepping into the beauty game with a brand that’s already making waves. Meet Blake Brown Beauty, the latest must-have…
What We Would Do If We Were Beyoncé: Rethinking the Launch of Cécred
Holiday Beauty Unwrapped: The Most Glamorous Christmas Campaigns
The true beauty of these Christmas campaigns lies in their ability to capture the spirit of the season…
Does UGC Marketing work?
In the beauty industry, UGC marketing has proven to be particularly effective, allowing brands to harness the authentic experiences and creativity of their customers…
rihanna sets the bar on how to successfully launch a celeb-owned beauty brand
Fenty Beauty, the brainchild of multi-talented musician and actress Rihanna, has become a global sensation. Since its launch in 2017, the brand has disrupted the beauty industry…
Why We Launched Beauty Entrepreneur Network (BEN)
The Beauty Entrepreneur network serves as a platform for like-minded beauty entprepeneurs. The network offers a series of masterclasses led by industry experts…