A Global Leading Kick-Ass One-of-a-Kind Female-Owned Beauty Marketing Agency

reviews

5/5

200+ happy clients

"From the consultation to the final product. Every part of this journey has been incredible. Jasmine has been one of the kindest and hardest working people. Thank you so much for making my dream come true."

Callum TownsendSalon Owner
Work with us
I’m launching a skincare brand but don’t know where to start.
Jasmine
Perfect. We’ll start with brand strategy, define your positioning, then build a Shopify store designed to convert from day one.
Amazing! How do I get started?
Work with us

Meet The Team

Our approach is simple. We blend sharp, beauty-led strategy with a deep understanding of how the industry is constantly evolving, ensuring our clients stand out amongst it all. With a specialist team across strategy, design and content, we help our clients build meaningful visibility that drives real, impactful growth.

We put the beauty into marketing.

“Absolutely love Jasmine! Her agency is on top of current trends and she is very creative!”

Lana KerrCO2LIFT
CEO, Founder

Jasmine Reed

For over 10 years, Jasmine has built her expertise in marketing across government and NHS, and one day decided to combine her passion for the beauty industry with her background in marketing.

Living and breathing the beauty industry, Jasmine works at the intersection of design, strategy and digital, leading projects as Head Designer and shaping brands from the ground up. With a background in computer engineering and marketing, she brings both creative vision and technical precision to every project.

Alongside her agency, she Jasmine also runs Beauty Entrepreneur Network, a community built to support, connect and inspire beauty founders as they grow their brands.

Strategic Brand Advisor

Papis Camara

Beauty and luxury expert and Ex-L’Oréal, Papis leads as our advisor for brands looking for strategic direction.

Papis is a beauty and luxury expert, bringing over 17 years of global experience across some of the world’s most influential brands, retailers and startups. Having spent a decade at L’Oréal, he has built a deep understanding of the beauty industry at the highest level, with a proven track record of driving growth across Europe, the USA and Africa.

Having lived in six countries and worked professionally across France, the UK and Germany, Papis brings a truly international perspective, combining strategic thinking with cultural insight. His expertise spans omnichannel strategy, brand development and commercial growth, making him a trusted advisor for brands looking to scale with clarity and precision.

At The Beauty of Marketing, Papis leads as a strategic advisor, supporting brands with high-level direction, positioning and long-term growth strategies.

Alongside his industry work, Papis is a Business School lecturer, keynote speaker and mentor, regularly delivering masterclasses and supporting professionals and students across the globe. His passion lies in developing the next generation of talent and helping brands unlock their full potential within the beauty and luxury space.

Photographer, Creative Director

Sam Germaine-Scrivens

Our beauty-focused Creative Director specialises in high-impact visuals that bring brands to life through content and storytelling.

Sam is our Creative Director, specialising in bringing beauty brands to life through powerful, visually striking content. With a sharp creative eye and a deep understanding of the industry, he has the ability to translate any vision into polished, on-brand visuals that elevate a brand’s presence across every touchpoint.

Whether you’re a fast-growing indie brand or an established name in the skincare, beauty or fragrance space, Sam creates content that feels intentional, refined and commercially impactful. From product photography to full campaign visuals, his work is designed to capture attention, build desire and communicate your brand at its highest level.

Having worked with globally recognised brands such as Tom Ford, Sam brings a luxury, editorial standard to every project, ensuring your brand looks and feels exactly as it should.

INSIDER

Beauty Business News, Trends & Strategy

Editorial insights for beauty founders, salon owners, skincare brands and entrepreneurs building memorable, profitable and culturally relevant beauty businesses.

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Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

After working with over 100 beauty founders, redesigning brands, launching beauty e-commerce stores and watching…
5 min Read More
Why Minimal Luxury is Defining the Beauty Industry

Why Minimal Luxury is Defining the Beauty Industry

Why are so many beauty brands stripping things back? For years, the industry celebrated excess.…
4 min Read More
The New Rules of Beauty Marketing

The New Rules of Beauty Marketing

The way customers discover brands has changed. The way people build trust has changed. The…
6 min Read More
Beauty Trends Taking Over This Month

Beauty Trends Taking Over This Month

The beauty industry moves fast. One minute everyone's talking about glass skin, the next it's…
4 min Read More
The Brands That Will Win in 2026 Won’t Be the Loudest. They’ll Be the Most Magnetic.

The Brands That Will Win in 2026 Won’t Be the Loudest. They’ll Be the Most Magnetic.

We’re entering a new era of branding. An era where attention is short, options are…
4 min Read More
Summer Beauty Campaigns We’re Loving This Week

Summer Beauty Campaigns We’re Loving This Week

Every week I spend hours looking at new beauty launches, campaigns and creative ideas. Some…
3 min Read More
A Business vs. A Brand: What’s the Difference?

A Business vs. A Brand: What’s the Difference?

Understanding Your Business Your business is the core foundation and functionality of what you do.…
3 min Read More
Inside Our Latest Shopify Project: KmXtend Hair Extensions

Inside Our Latest Shopify Project: KmXtend Hair Extensions

  We recently worked on the new KmXtend Shopify website, a hair extension brand offering…
2 min Read More
What Brand Worlds Are and How You Can Create One

What Brand Worlds Are and How You Can Create One

Beauty brands are no longer just selling products. They are selling a feeling, a lifestyle,…
8 min Read More
A Rebrand of My Own: I’m Now Mrs. Reed

A Rebrand of My Own: I’m Now Mrs. Reed

For the past few weeks, I've been away from my desk for a very special…
3 min Read More

EVENTS

Upcoming Event

The Business of Beauty (London)

Join us for an evening of business and beauty at The Hearth, the female co-working space in Queen's Park, for an inspiring Beauty Masterclass hosted by The 51% Club.

Date: 22 July 2026

Time: 6:30 PM BST

Hosted by: The 51% Club

We're delighted to be joined by an incredible panel of industry experts:

Asti Wagner, Founder of Invyted

Jasmine Reed, Founder of The Beauty of Marketing

Arta Baca, Brand Marketing at Dr Barbara Sturm

00 Days
00 Hours
00 Minutes
00 Seconds
Register for Free

Registration is subject to host approval.

What’s inside:

  • Build a powerful brand that connects with your target audience on a deep level.
  • Master social media and influencer marketing to amplify your reach.
  • Create a product line that speaks to the needs of modern beauty consumers.
  • Scale your operations and expand globally without losing your brand’s identity.
  • Navigate challenges like product launches, market saturation, and customer retention.
Available as e-book only

£18.00Add to cart

• how to style your brand visually and emotionally

• how to create brand spaces that make people feel something

• how to turn customers into fans and fans into a loyal community

• a new era of e-commerce: ChatGPT and social commerce

• The 7 Day Action Plan: how to build a brand that feels unforgettable in 2026

This is not a basic branding guide. This is the blueprint for building a cult-like brand.

Available as e-book only

£27.00Add to cart