A Global Leading Beauty Marketing Agency
We are a globally-recognised beauty marketing agency based in London, specialising in brand identity, web development, creative strategy, and business growth for ambitous beauty brands worldwide.
Orical Skincare
Beauty MDX
This is Beauty
Lumisque Skincare
Need help growing your brand?
We’d love to assist you. Whether you’re launching, scaling, or rebranding, we’re here to elevate your beauty business with strategic branding, high-end web development, creative direction, consultancy, and photoshoots that drive real results.
📌 Let’s create something iconic. Ready to transform your brand? Get in touch today.
We partner with the disruptors, the trendsetters, and the beauty businesses shaping the future.
From luxury skincare innovators reshaping clean beauty to bold startups disrupting haircare and cosmetics, our clients aren’t just part of the industry, they’re setting the new standard. Join the movement with us.
Our Services
We help beauty brands stand out, scale, and sell with a powerful mix of branding, web development, creative direction, and digital marketing. Our services are designed to transform, elevate and conquer long-term growth within the beauty sector.
Web Development
High-converting websites tailored for beauty brands
E-commerce stores for brands, and appointment systems for salons
Photoshoots
Creative product styling & photography
High-impact campaign shoots
Brand Strategy
Strategic brand positioning & messaging
Visual & verbal identity development
Digital Marketing
Data-driven paid ads & social campaigns
Email marketing & automation
Website in 1 Week
We’re super thrilled, and super excited, to announce we’re now offering our ‘website in a week‘ service, where you can launch, relaunch or elevate your online presence in as little as one week. This service is perfect for beauty founders who are in desperate need of some digital TLC and want to treat their business to a brand facelift.
Investment: $4500 USD / £3400 GBP
Our Partners
Jasmine Griffin
Founder / CEO
As Founder & CEO of The Beauty of Marketing, Jasmine helps beauty brands grow globally. With a passion for brand building, web experiences, and content marketing, she transforms beauty businesses into industry leaders.
Her marketing career began on the UK Government campaigns team, later working on high-impact NHS campaigns, refining her expertise in strategic communication and large-scale brand positioning.
Papis Camara
Strategic Brand Advisor
With 17+ years of experience in the beauty industry, Papis has worked with some of the world’s most renowned beauty brands, retailers, and startups.
He’s spent over a decade in leadership at L’Oréal, where he played a key role in driving business growth and operational success. His expertise spans Europe, the USA, and Africa, giving him a truly global perspective on brand development, omnichannel strategy, and market expansion.
"From the consultation to the final product. Every part of this journey has been incredible. Jasmine has been one of the kindest and hardest working people."
– Callum, Curly Hair Specialist
“Highly recommend Jasmine - she is highly skilled in the sector, and makes a considerable effort in making sure our website succeeds to our firm's expectations. Not only is she easy to work with, she is extremely driven and is a great attribute to any team”
– Aaron, Phenix Salon Suites UK
“Working with Jasmine was top-notch! She definitely knows what works in the beauty industry, and she captured my vision perfectly. Looking forward to our next project! Working with Jasmine was top-notch!”
– Angelique Swann, Esthetician
“Jasmine was extremely helpful from start to finish of the website process. I’d 100% recommend The Beauty of Marketing to braiders and beauty business owners like myself. Investing in your website is so important for the growth of your business.”
– Lauren, MCR Braids
“I cannot recommend Jasmine enough. The website is beautiful, easy to navigate. Such a lovely girl to work with and couldn’t have asked for anything more. If you’re looking for someone who will be as passionate about your business as yourself, Jasmine is the girl for you.”
– Anna-Pearl, WingIt Lashes
“Jasmine of ‘The Beauty of Marketing’ delivers! Why go anywhere else?”
– Michele, Absolute Laser MD
“I can't even begin to say what a lovely experience it was to work with Jasmine. We met on Linked In. She was professional, personable, creative and patient with me while redesigning my website. I am so pleased with my new site. I highly recommend her and am looking forward to doing more business with her in the future.”
– Beven, Celebrity Facialist
“Jasmine really cares about the standard of work she produces and I couldn’t be happier with what she has done with my website, she really brought my vision to life and created a beautiful site! Thank you so much Jasmine!”
– Jennie, Hair Stylist
"Got what I had in mind for the design and nailed it with a stunning site that didn't need much tweaking after the initial round. It was a pleasure collaborating with her, and I couldn't be happier with the outcome!"
– Brittany, Project Beauty Expo
The Beauty of Marketing: How To Successfully Scale Any Beauty Brand Into A Global Sensation
£15.49
Have you ever wondered what it takes to successfully launch and scale a world-known beauty brand? Well, wonder no more. In this read, we will reveal the exact strategies that have taken brands like Kylie Cosmetics and Fenty Beauty from celeb startups to multi-billion industry powerhouses.
This book is your insider’s guide to launching, scaling, and completely bossing it as a successful beauty brand in today’s fast-paced, media-obsessed world. Purchase now and be among the first few people to ever gain insight into ‘The Beauty of Marketing’.
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