Holiday Beauty Unwrapped: The Most Glamorous Christmas Campaigns
The true beauty of these Christmas campaigns lies in their ability to capture the spirit of the season…
Does UGC Marketing work?
In the beauty industry, UGC marketing has proven to be particularly effective, allowing brands to harness the authentic experiences and creativity of their customers…
rihanna sets the bar on how to successfully launch a celeb-owned beauty brand
Fenty Beauty, the brainchild of multi-talented musician and actress Rihanna, has become a global sensation. Since its launch in 2017, the brand has disrupted the beauty industry…
Why We Launched Beauty Entrepreneur Network (BEN)
The Beauty Entrepreneur network serves as a platform for like-minded beauty entprepeneurs. The network offers a series of masterclasses led by industry experts…
Spotted: Gossip Girl Star, Blake Lively, Launches NEW Haircare Brand That’s Making Waves
Blake Lively, the golden girl of Manhattan herself, is stepping into the beauty game with a brand that’s already making waves. Meet Blake Brown Beauty, the latest must-have…
'My Goodies' Singer is the New Face for Cosmetic Brand NARS
In a bold and exciting move, NARS Cosmetics has announced that Ciara, the multi-talented singer, dancer, and entrepreneur, will be the new face of their iconic beauty brand…
Beyoncé Launches New Hair Care Brand, cecred
World stop… Introducing Cécred: Beyoncé’s New Hair Care Brand. In the world of music, fashion, and beauty, Beyoncé is an icon whose influence knows no bounds…
The Beauty of Tech: The Home-use Beauty Devices Market Valued at Approximately $9.5 billion
One of the standout trends at CES 2024 was the rise of AI-powered skincare devices. L’Oréal made waves with the debut of its latest innovation…
Lash Out Loud: REFY's Latest Mascara Campaign
With their latest release: REFY Lash Sculpt. Their recent art exhibition showcased their latest campaign, “YOU ARE THE ART”…
Sam Faiers' skincare brand Revive Collagen rakes in a staggering £13.2 MILLION since launching
Move over, serums and creams, because edible skincare is taking the beauty world by storm. Collagen shots, beauty supplements, and ingestible skincare are the new must-haves…
beyond borders: Exploring the Phenomenon of Korean Beauty
In today’s interconnected world, beauty knows no borders. From the dewy glow of Korean skincare, the global beauty landscape is as diverse as it is captivating..
Huda Beauty Fills a Gap in the Market Across Middle Eastern & South Asian Beauty Standards
As the beauty industry continues to evolve, Middle Eastern and South Asian beauty trends are taking center stage, celebrating the rich cultural heritage and diverse skin tones…
What We Would Do If We Were Beyoncé: Rethinking the Launch of Cécred
Beauty Subscription Boxes: Why They’re Essential for Brand Growth
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